E for Ecstasy by Nicholas Saunders
Appendix 1: Reference Section

83 Licensed to Thrill, in New Scientist, 29/8/92

An article on safety at fairgrounds. There are 10,000 rides in Britain catering for 500 million passengers a year. The chance of death or serious injury was 6 in 100 million. Someone taking 100 rides a year would run a risk of death by accident on a ride of 4 in 10 million, which is more than being hit by lightning but less than dying of cold. They would be seven times more likely to die driving to the fairground than while actually there.